Blogging is currently the most powerful (white hat) way of drawing more attention to your online presence, whether that is a business or a personal presence. Businesses across the globe are re-constructing their static html websites to incorporate a blog platform, this is perhaps the easiest method by which a business owner can create fresh content on the fly for their website.
Blogs are the most popular form of CMS (content management system), offering a whole host of rich dynamic features and plugins which draw attention, stickiness and most importantly action. The benefits of a good CMS are many-fold but most importantly they reduce the need for FTP (file transfer protocol) and create an easy access and flexible website management system.
The most popular of all CMS products in the public domain is the WordPress platform, a PHP based solution which is offered as an open source project. WordPress is widely supported in terms of themes and plugins which allow the suer to enhance the appearance and overall performance of their websites. Created by Matt Mullenweg, WordPress is now at version 2.7 which features an enhanced user friendly dashboard, making the system even easier to use.
By harnessing the correct plugins and mastering the art of PHP coding, users can quite easily cut and paste their way to a very professional online business presence.
Search Engine Tek offer full Wordress installation, maintenance and training to allow business and private users to take control of their online presence.
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