The Ultimate Marketing Combo:- Adwords & Search Engine Optimisation.
Intelligent online marketing always begins with Adwords, testing broad and refining down to exact, throw in a measure of split testing and campaign optimisation and then you’ll know what you need to reach for in organic search, the clues are in the data and it’s how we interpret this data that matters, Google provides businesses with a whole host of free tools and services which allow us to make marketing decisions more intelligently.
Smart online marketers use parallel Adwords & SEO strategies, this is where businesses win big online. Search Engine Optimisation and Adwords Optimisation are influenced by many of the same factors, if you achieve page one rankings in Organic search then it is almost a guarantee that your Adwords Quality Score will be high and your click costs will be low. When creating campaigns in Adwords pay close attention to the following within your structures:-
- Relevance – Landing pages must reflect the end game for the search, this is where the journey stops for the visitor.
- Quality – Offer the very best User Experience, give them what they want in the least amount of clicks.
- Theme – The Landing page must contain semantically related words which match the target search term.
- Aligned – Keywords, Ads and Landing Pages must be aligned to achieve high Quality Score and CTR, resulting in lower click cost.
Search Engine Tek provide businesses with tailor made search engine marketing strategies that combine the power of Search Engine Optimisation, Pay Per Click Marketing and Social Media Management.
For a full overview of Adwords Services and Strategies click here >>
