Authority, Authenticity and Authorship : SEO (as we know it) Is Dead!
It is very evident that Google has made (and continues to make) significant changes to how it establishes the authority and authenticity of a website. 2012 has been a year of constant change in terms of search engine optimisation and website promotion.
The [...]Continue Reading →
Earlier this year Google released Google + (plus), a social space for individuals which promises to provide functionality similar to Facebook. After launch it was apparent that there was no equivalent to Facebooks “Pages”, a social space for businesses and organisations.
After ironing out a few wrinkles in the public dashboard, Google promised to deliver [...]Continue Reading →
If you ever wondered how important social media was in your Google rankings, wonder no more. Google has launched Google+ which is a strong indicator that they respect the social signals of Facebook and twitter. If you haven’t created a Google plus account yet, the interface basically looks like a cleaner version of Facebook with [...]Continue Reading →
If You Are Planning to Change your Website Address or Domain Name
According to Google …
“If you’re planning to move your site to a new domain, use the Change of Address tool to tell Google about your new URL. This will help us update our index faster and smooth the transition for your users.”
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Many businesses become ‘entrenched’ in their core markets and core products, by-passing many new and future trading opportunities.
By embracing new Search Engine Marketing techniques, businesses can very quickly find target markets that are aligned to their core principals. There are arguements for ‘sticking to our knitting’ and remaining focussed upon the volume channels, however [...]Continue Reading →
By effectively harnessing the power of RSS your business has the ability to syndicate news worthy information which can be picked up and distributed through various feed aggregators across the world wide web. Additionally and perhaps more powerfully RSS allows you to retrieve laser targeted content which is highly relevant to your industry and keeps [...]Continue Reading →
In order to create quality content for your visitors the general principles that you must follow are:
- it has to be relevant to the main topic of the site (about product/products/services, etc)
– the content can fit in the general industry of the website (about related products/services)
– it has to provide [...]
The scope of Search Engine Optimisation has changed dramatically over recent years in a conscious drive to deliver quality, highly relevant results for the searcher. The process of link building, page structure, page rank and content creation have been gamed by the Black Hat webmeisters resulting in a refining process by the major search engines [...]Continue Reading →
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